Black Berry is a trademark that is recognized over the world as far as phone handsets are concerned. Lately the Black Berry maker has responded to the diehard fans muscle memory and their wallets by launching a new QWERTY device. The device is less expensive than other recent offerings but the handset’s faults are exposing the company’s flawed strategy. It can only be said that this is certainly not an easy time for BlackBerry but very tough time. Earlier in the year, BlackBerry which is a Canadian company, went all out on its new Smartphone working system, BlackBerry 10, doing away with the name they had initially (Research In Motion), and shifting its focus from the physical Qwerty keyboards that were popular from the start to the middle of the 2000s, and instead launched its full – touch screen Z10 Phone, which unfortunately failed to impress.
BlackBerry soon followed up with a more traditional form factor, Bold inspired Q10, but after only six months of the intended comeback by the company the two high end models made no visible dent in the Android – iOS duopoly. Looking at its most recent quarterly earnings, the company is still selling more of its older BlackBerry OS phones in many parts of the world, and the software being used is out of date and the cost is quite low it is not healthy for the company’s bottom line. Next on line was the Black Berry Q5. It was made of plastic enclosed lesser priced BlackBerry phone that had the same kind of tricks as its siblings, but at £320 for a free sim whereas the other option goes for $21 every month which is for a free contract, it looked like it was so much affordable. With the kind of prices mentioned earlier the big question would be, is the price tag able to overcome BlackBerry’s 10’s dire lack of apps?
The BlackBerry at some point spilt its phones under two brands which were the less costly option, cheaper curve line, which had secluded hard keys with an addition of a more expensive bold line, with a soft rubber keyboard and executive aspirations. Although the manufacturer dropped the names with the launch of the BlackBerry 10, it is quite clear that the spirit of both lives on. The daring continues to exist as the Q10, whereas bigger market curve becomes the Q5. The conclusion that can be drawn is that one shall get a similar plastic shell, even though the BlackBerry is now colour blocking in favor of the dull double quality black and grey it formerly run on and the vivid red was nicely shaded; it was quite creaky with a noticeable division where the two faces connect. On the other hand the Q5 seems somehow narrower and more manageable, even if the 10.8mm deep cannot be said to be really thin.
It boils down to a solid keyboard, which remains as reliable as ever the individual keys have to click down with just the right amount of give. While the touch screen keyboards have made massive advances in recent years, the swift key’s predictive soft ware even powers the touch screen keyboard on the Black Berry Z10. There is surely a group of diehard Black Berry fans out there who are unwilling to put aside all the muscle memory, and they shall certainly be grateful for the throw back to previous year’s mobile technology. The BlackBerry has made an important change to the keyboard and that change involves its shape. BlackBerry has completely straightened the rows in order to maximize the screen space above. The veterans would certainly find the looks more than a little strange at first, but the truth is that it does not much of a difference. One is able to type just as faster as they always would.
The display is definitely a big leap going forward. The 720 x 720 pixel, 3.1 inch LCD touch screen is far much larger than what was found on other preceding curve phones that possessed a QWERTY key board which was much sharper too. The crisp pixel density that simplifies the reading of lengthy emails and surfing the internet easy for the eyes, though the colour reproduction is not able to match the vivid AMOLED display of the Q10. However the square aspect ratio does not lend itself to watching videos. In conclusion, there is nothing to be so excited about the hardware on offer, this is because companies such as HTC and Nokia are well able to provide much better build quality for same price, but the BlackBerry Q5 gets the job done and at the end of the day that might be all that one needs to hear.